Posted by: mccistrategy | November 10, 2011

Gilman Addresses SE Michigan Senior Regional Collaborative

MCCI Senior Vice President, Marketing Mark Gilman addressed attendees at a special afternoon workshop as part of the Southeast Michigan Senior Regional Collaborative day long conference entitled “Aging Services: Changing the Mindset” on November 1, 2011.

The conference, which was held at Schoolcraft College in Livonia, MI, hosted more than 250 people representing small business, healthcare and non profits who specifically work with a rapidly growing senior community in Michigan.  Gilman spoke on “Building Your Business in the NonProfit Sector – Marketing to a New Generation,” where he shared specific strategy to the attendees on how to successfully reach a newly engaged senior community increasingly looking for information in the digital platform (social media, blogs, websites, etc.).

Posted by: mccistrategy | October 20, 2011

A Light Amidst a Darkening Michigan Economy

The Issue: The State of Michigan is, as of November 1, ending benefits for 11 thousand poor families in its Family Independence Program. Our Response: We went to “solution provider” Lighthouse of Oakland County and CEO John Ziraldo. We helped him get his voice out in the Detroit Free Press this week. It’s great to have clients like Lighthouse that have answers and not just questions.

Posted by: mccistrategy | August 10, 2011

U,.S. Senate confirms Arts Council appoi

U,.S. Senate confirms Arts Council appointment for #Sphinx founder. Congrats, Aaron! We’re proud to be working with you. http://ow.ly/5ZKpM

Posted by: mccistrategy | August 9, 2011

Remembering Eleanor

by Mark Gilman

I was on the air in 1997 when someone came rushing into my talk radio studio and said, “Father Cunningham just died!” I had just months before moved to Detroit from Washington D.C. and my instant response was, “Who’s Father Cunningham?”  I’ve lived in the Detroit area now for 14 years and I didn’t have to say “Who’s Eleanor Josaitis?” this morning when I learned she had died at the age of 79.

Father William Cunningham and Eleanor Josaitis founded Focus:Hope amidst the ashes of Detroit’s1967 riots. Both white, both Catholic, they fought for decades to erase the stain of one of the worst racially motivated tragedies in any city in the U.S. Eleanor and Father Cunningham saw no color and made inroads in a divided city like no one else. Where others sought out the refuge of politics, they saw solutions in love, faith, compassion and prayer.

Eleanor joined the cause of  Focus:Hope as a housewife and succeeded Father Cunningham after his death 14 years ago. I’ve met personally with Eleanor on more than 100 occasions over those years and each meeting, whether formal or informal, began with a hug, a smile and a kiss followed by “how ARE you, dear!”  I always believed she really wanted to know and when I was around her, the answer was always – “great.” There are literally thousands in the Detroit area who can say the same.  She inspired, she motivated, she LED.

Eleanor’s legacy at Focus:Hope is now being carried out by the extremely capable William Jones. Though the mission has shifted in the past few years to align with a changing economy and city resident priorities, the organization is still successfully carrying out the original goals of its founders.  My memory of Eleanor will be her unflappable personality and how her health issues in recent years never deterred her spirit and mission. She never complained, never stopped working to make a difference.

Whenever an Eleanor Josaitis leaves us, I wonder aloud who will replace her. I’m hoping there are literally hundreds who will remember her time here and take up the mantle. In the meantime, I miss her hugs already.

Posted by: mccistrategy | August 5, 2011

Why some radio stations survive/thrive i

Why some radio stations survive/thrive is they give back to communities they serve. Thank you to #WWJ in #Detroit. http://ow.ly/5We13

Posted by: mccistrategy | July 27, 2011

What “Contractaholics” Can Learn from Carson Palmer

by Mark Gilman, Senior Vice President- Marketing
mgilman@mccicorp.com

I have to admit, I’m a recovering “contractaholic.” Yes, I used to be one of those ranters who always believed a contract was a contract was a contract.  But I’ve seen the light and Carson Palmer has made my recovery’s point.

I’ve watched with great interest how Cincinnati Bengals owner Mike Brown has held firm in making his quarterback retire rather than break a contract to play QB for the Bengals.  In my contractaholic days I would have been irate that a selfish, egotistic, me-first professional athlete would join a long line of players who refused to honor the deal they previously signed willingly. Carson Palmer doesn’t think he’s a good fit with the Bengals anymore and wants out. His team is lousy and he wants a chance to win elsewhere. He’s also part of the problem as any fantasy football owner who drafted him in the past few years can tell you.  Mike Brown is a real owner and a bully. Rather than trade Palmer and get something for him, he’d rather take a stand and make Palmer retire and get nothing in return. If he was the CEO of a big company the board would have thrown him out on his ear, but it’s HIS show and he’s going to do what he wants. He’s part of the old football guard like Buffalo’s Ralph Wilson and Detroit’s William Clay Ford who should all retire gracefully.  But they won’t. Which brings me back to the contract.

Read More…

Posted by: mccistrategy | June 6, 2011

Putting tangible value in your relations

Putting tangible value in your relationships? Business or otherwise. Great stuff here. http://ow.ly/5bi2h

Posted by: mccistrategy | April 20, 2011

Key Lime Pie marketing for lawyers. So f

Key Lime Pie marketing for lawyers. So few ever share or learn the hobbies of their prospects/clients. Great read. http://ow.ly/4E4io

Posted by: mccistrategy | April 7, 2011

Join us for a great day of much needed a

Join us for a great day of much needed advice for Michigan non-profits and stop by my afternoon session! http://ow.ly/4vin2

Posted by: mccistrategy | March 15, 2011

Japan relief scams are everywhere – http

Japan relief scams are everywhere – http://ow.ly/4ePJj Use proven agencies like @convoyofhope http://www.convoyofhope.org/

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