MCCI Senior Vice President, Marketing Mark Gilman addressed attendees at a special afternoon workshop as part of the Southeast Michigan Senior Regional Collaborative day long conference entitled “Aging Services: Changing the Mindset” on November 1, 2011.
The conference, which was held at Schoolcraft College in Livonia, MI, hosted more than 250 people representing small business, healthcare and non profits who specifically work with a rapidly growing senior community in Michigan. Gilman spoke on “Building Your Business in the NonProfit Sector – Marketing to a New Generation,” where he shared specific strategy to the attendees on how to successfully reach a newly engaged senior community increasingly looking for information in the digital platform (social media, blogs, websites, etc.).
