<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments for Media Message</title>
	<atom:link href="http://mediamessage.wordpress.com/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediamessage.wordpress.com</link>
	<description>Your Message is our Mission</description>
	<pubDate>Sat, 10 May 2008 05:28:59 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
		<item>
		<title>Comment on Continual Risk-Taking With Eyes Wide Open by toprea</title>
		<link>http://mediamessage.wordpress.com/2008/02/29/continual-risk-taking-with-eyes-wide-open/#comment-5</link>
		<dc:creator>toprea</dc:creator>
		<pubDate>Mon, 03 Mar 2008 14:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://mediamessage.wordpress.com/2008/02/29/continual-risk-taking-with-eyes-wide-open/#comment-5</guid>
		<description>Hi Steve - its not only sooner than we think - its happening right now. For years, both agencies and post-houses have desperately been trying to hold on to their antiquated economic formula. My guess is that a lot of new businesses will start, survive and grow, while the others will simply go away. Too much equipment. Too much overhead. Too much rigidity.

Terry</description>
		<content:encoded><![CDATA[<p>Hi Steve - its not only sooner than we think - its happening right now. For years, both agencies and post-houses have desperately been trying to hold on to their antiquated economic formula. My guess is that a lot of new businesses will start, survive and grow, while the others will simply go away. Too much equipment. Too much overhead. Too much rigidity.</p>
<p>Terry</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Continual Risk-Taking With Eyes Wide Open by Steve Yankee</title>
		<link>http://mediamessage.wordpress.com/2008/02/29/continual-risk-taking-with-eyes-wide-open/#comment-4</link>
		<dc:creator>Steve Yankee</dc:creator>
		<pubDate>Sat, 01 Mar 2008 17:51:52 +0000</pubDate>
		<guid isPermaLink="false">http://mediamessage.wordpress.com/2008/02/29/continual-risk-taking-with-eyes-wide-open/#comment-4</guid>
		<description>Terry, you made some excellent points in this article. This entire shift is going to really bring some sweeping changes to the way the big agencies and the big post houses do business. It may be even sooner than we think.

Steve Yankee
www.VideoBusinessAdvisor.com</description>
		<content:encoded><![CDATA[<p>Terry, you made some excellent points in this article. This entire shift is going to really bring some sweeping changes to the way the big agencies and the big post houses do business. It may be even sooner than we think.</p>
<p>Steve Yankee<br />
<a href="http://www.VideoBusinessAdvisor.com" rel="nofollow">http://www.VideoBusinessAdvisor.com</a></p>
]]></content:encoded>
	</item>
</channel>
</rss>
